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John Q. Inventor and the Cardboard Snowplow

通常価格 ¥1,012 JPY
通常価格 セール価格 ¥1,012 JPY
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The Cardboard Snowplow tells the story of an inventor who has a novel idea that he believes represents a business opportunity. In response to this story, students are asked to summarize the problem (the high cost and physical exertion of clearing snow) and proposed solution (a corrugated cardboard snowplow). They are asked to (1) assess the solution's likely potential as a business opportunity; (2) identify what they perceive as the most likely sources of business launch vulnerability; and (3) propose potential tests that might inform a data-driven "go / no go" decision. Finally, they are told the true story of the cardboard snowplow - a story that motivates thoughtful discussion about not solely the perils of making assumptive leaps when assessing opportunities, but also the important pre-start questions that people sometimes forget to ask. The case is designed to (1) introduce or review the various component parts of a new business concept; (2) expose students to feasibility screening; and (3) begin breaking the habit of using subjective, assumption-driven, personal opinions in evaluating new ideas.

【書誌情報】

ページ数:4ページ

サイズ:A4

商品番号:HBSP-SCG531

発行日:2017/11/15

登録日:2017/12/26

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