This case is accompanied by a Video Short for Premium Educators to show in class. To watch the video or display to students, click on the video icon. Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider including further penetration of existing markets and the opening of new markets. Historical background information in the case enables instructors to analyze the phases of American Express's card strategy over the past fifty years.

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-509027

発行日：2008/9/19

登録日：2011/7/29