The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced to 50,000 points. They were also refocusing on the remainder of the Chase Sapphire product porfolio to assess differentiation among the products and to identify white space in the market that could support additional new product launches.

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-518024

発行日：2017/9/28

登録日：2017/12/7