In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-706458

発行日：2006/1/13

登録日：2011/8/9