Pairs

Pairs is an online dating service launched in October 2012. As of February 2018, Pairs acquired seven million members and achieved 56 million matches among users, and has gained the position as Japan’s largest online dating service. The case provides students with the opportunity to learn the pricing strategy of online service, such as freemium and subscription model. Also, as Pairs is the online matching platform, students learn the effect of indirect network effects and the importance of controlling governance issues in the platform.

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【書誌情報】

ページ数：22ページ

サイズ：A4

言語：英語

商品番号：KBSP-02792

書誌コード：15394

対象年代：2018/1/1

登録日：2019/6/3